IDX Search
For Your Website

Optima + MarketBoostTM

IDX Search with automated web & email content

Add to WordPress, Wix, Squarespace or custom websites


Example Sites »


Full Feature List »

Engage. Convert. Close.

Multiple search options | Lead capture | Automated listings-based content

  • User-Friendly Property Search

    Make your site sticky with search options and community information that buyers and sellers love.

  • Collect Lead Information

    Capture new lead contact information with prominent calls-to-action and registration prompts.

  • Position Yourself as THE Local Expert

    Define your areas of expertise and automate website and email reports with listings-based content.

  • Add to WordPress, Wix, Squarespace or custom sites

    Optima integrates with leading website platforms and custom sites.

Portal-quality search for agent and brokerage sites

A search so good, your clients won’t go back to the real estate portals.

  • Universal Search Bar

    One simple search form finds listings by area, address or MLS ID.

  • Compelling Site Experience

    One beautiful screen makes search fast and fun.


Nurture your clients with local market updates

  • Keep in touch with all your contacts

  • Save time & money with automated, relevant listings content

  • Highlight your expertise in local markets you define

Property Galleries & Apps

  • eye-catching galleries

    Add listing galleries to pages, posts, and sidebars. Bring pages and posts to life with animated gallery sliders. It’s all easy with drag-and-drop widgets and a simple wizard for shortcode creation.

  • automated featured listings

    Your active listings are automatically added to your Featured Listings page through your MLS® System, and you can display them using any of the gallery options. Add your sold listings to this or a dedicated “Solds” page once they’re off-market.

  • unlimited saved searches

    Create unlimited saved searches with criteria you choose, and display the listings as dedicated pages or use any of the gallery options. These pages get listings indexed by search engines and help boost your SEO. Use Polygon Saved Search Pages to define geographic areas with pinpoint accuracy. Learn More >>

  • innovative facebook apps

    Expand your marketing reach to Facebook with featured listings and property search apps on your Facebook page. Drive traffic to your site from listing click-throughs.

Lead Capture

  • email alerts

    Clients and prospects can sign up for email updates that alert them to new listings that meet their search criteria.You’ll be alerted to click-throughs, allowing you to monitor their interest.

  • save listings and searches

    Site visitors can save, rate and comment on their portfolio of properties using the Property Organizer included in your site. They can create and edit saved searches and email alert settings here as well.

  • contact forms & registration prompts

    A variety of lead capture forms allow site visitors to schedule showings, request information and more. Customize when, where and how visitors are prompted to register in the search process.

  • reporting & management

    A variety of reports keep you up-to-date on what leads are searching for and viewing on your site, while leads and activity summaries come directly to your inbox. Access all lead activity and information from your smartphone.

Examples of the many lead reporting and management tools are shown below.


We maintain relationships with a variety of vendors and provide developer API’s so you can work smarter and faster.

  • Forward Leads

    Forward leads captured on your website to other systems such as Top Producer, IXACT Contact, LionDesk, Follow Up Boss, RealtyJuggler and FiveStreet.

  • Enhance Your CRM

    Add your leads’ IDX website activity to your CRM to track their interests and engagement. Automatically add leads entered in your CRM to MarketBoost report subscriptions.

  • Boost Email Engagement

    Pass your leads by segment into third party email marketing systems for additional email campaigns.

Choose The Right Plan For You

  • Pro Agent - For One Agent

    Our core features provide the essential ingredients for flexible property search on all devices and screen sizes, customizable lead capture, lead management and reporting and more.

  • Power Agent - For One Agent or Small Teams

    All core features, plus:

    • Interactive Map search
    • Listings from multiple agents in Featured Listings galleries
  • Broker - For Teams of Any Size

    All core features, plus:

    • Interactive Map search
    • Listings from any number of agents or offices in Featured Listings galleries
    • Customizable agent bio pages auto-populate with agents’ listings
    • Office information pages with maps
    • Lead routing & assignment
    • Lead management & reporting for each agent
  • MarketBoost™

    MarketBoost™ is available bundled with Power Agent and Broker plans.

Developer Tools

If you’re a web developer, here are just some of the things we think you’ll like about working with Optima:

    • Built on the Bootstrap framework, providing unmatched CSS control.
    • Developer technical support.
In Canada, the trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA.